Foundational Sales Planning

HĀLO Wine Marketing will take a comprehensive look at your brand architecture within sales channels and work with you to either establish or refine your strategies relative to market realities. We will propose solutions based on your inventory and the production calendar; all targeted toward positioning for future success. We can help you to:

• Define and/or Refine your message

• Position your brand and tell your unique story

• Price your wine for both sales and profit

• Choose channels & implement strategies to market & sell your wine

National Sales Management & Execution

National Sales Management is our core service. HĀLO Wine Marketing will help you either create or more effectively manage your wholesale distribution network. We can identify markets, evaluate distributor partners, manage all aspects of the distributor relationship and execute market work in relevant cities. We can help you to:

• Articulate & convey your brand story and image to the market
• Interface with all levels of wholesale partners to establish & maintain “mindshare” for your wines with key personnel; from brand managers to front-line sales crew
• Create & disseminate technical & POS materials to support sales efforts
• Advise on best practices for market work, General Sales Meetings, Portfolio Shows & market stimulating consumer events

Direct to Consumer Management & Execution

HĀLO Wine Marketing can assist you with the successful implementation of a DTC strategy. We employ proven techniques to deliver “white-glove” service at any stage of the guest relationship with your winery. We can help with:

• Best practices for customer acquisition, sales conversion & customer retention
• Building a mailing list and increasing customer participation
• Building a hospitality team
• Evaluating advertising & marketing opportunities
• Integrating a digital media strategy